Small Business Saturday 2024 Amex. Small business saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger shop small movement. In this podcast episode, erin sweatman of american express shares the story of how shop small evolved into the expansive movement it is today.
Start targeting the holiday shopping season here. Small business saturday is an annual event that takes place on the saturday following thanksgiving (this year, november 30, 2024).